Drupal is not just a way to easily manage large amounts of content, it actually helps you keep that content organized and structured as well. This is a terrific asset to your SEO campaign. Search engines want to know what your site is all about: primary topics, subtopics, related headings, and so on, all help. By using the built-in Drupal tools, your site can be in top shape for the search engines.

Structure your site hierarchically

There's a reason you learned the outlining format in grade school. It's easier to organize related ideas when they're structured hierarchically. It turns out that it's easier for search engines to figure your site out when it's structured that way as well. So, send a long-overdue thank you note to your fifth grade language arts teacher and let's get organized.

It keeps things organized

Organized content is useful content. Keep similar ideas together and your site will be more useful to your visitors. It's also easy to see where you might have a weakness in your site's content. If you've got five pages on topics A and B, but only one page on topic C, then you know where to focus your writing efforts. Finally, Drupal allows you to create RSS feeds around any topic. That makes it easy for visitors who are interested in new widgets to keep track of your R&D department while avoiding the content about your cat's latest misadventure in the garbage disposal.

Google likes it better

Search engines also need to work in an organized manner. It turns out that search engines organize around much broader concepts than just keywords (although keywords are still the most important element). To find related words that will help your ranking, try typing your keyword into Google, in the following manner:

~yourkeyword

This is an approximate, or synonym, search. It finds terms that are related to the one you're searching for. Pay attention to the bolded items in the search results and you'll see keywords that Google considers approximate and relevant. Write content around those terms and Google will rank you higher. This is true even if the original term didn't show up in your content.

It's easier to build keywords into your categories

If you have great categories and loads of content in those categories, it's easy to add a few relevant keywords to the category pages. If your content is spread out over too many categories, or it's not organized at all, it's almost impossible to get all those ideas onto one page.

Siloing

There's a fancy word going around in SEO circles called Siloing. It's the concept of building your site around a series of concepts that are all related to your primary site topic. Basically, you build different sections of your site on subtopics that all support the main idea. In other words, build your site hierarchically and organized around categories. It turns out that Drupal's built in modules do this for you already, which is another reason that Drupal is the best platform for SEO.

Using taxonomy to organize around the main topics

For the main content of your site, you should create a taxonomy category with a handful of keyword-rich terms that all of your content will fit under. Do not allow free tagging in this main content category as it creates too many categories and becomes a nightmare to maintain. If you want to have free tagging for other types of content, like blogs or products, (and it's a good idea in many cases) then create a separate taxonomy for it.

Don't go crazy with deep hierarchies. It makes sense in some cases, but a good rule of thumb is that no content should be more than three clicks from the home page. Obviously this doesn't apply if you have 10,000 pages, but for most sites, this is very easy to achieve with a good directory structure. The closer the node is to the home page, the more important Google thinks it is, and the higher that individual page will rank (remember, this is a rule of thumb, not a hard and fast rule so don't destroy your site's usability to make this happen).

Creating structured URL paths

Using Drupal, it's easy to build the illusion of structure into the paths. You can easily set up the Path module to create paths that look like the following URL: http://yourDrupalsite.com/products/fastcars/bens-ferrari.htm When the content really exists at /?q=node/123. This can be very helpful for your organization if you set up a category page at /products and /products/fastcars. This gives your site a nice, clean hierarchical structure, making it easier for visitors to find their way around.

Removing content

Not all content is good content. There will come a time when you want to take something off of your site. If you want to be friendly with the search engines, don't just unpublish the node. Search engines are crawling through your site on a regular basis and assigning value to each page. If you delete a page, you're just throwing that value away which is a loss for your site.

Take the time to do it right and you can redirect all of the search engine goodness that your page carries to another page on your site, or even to another web site entirely.

Here's a quick checklist for deleting or moving a piece of content. Before removing the node or page:

1. Decide which existing page on your site will catch all of the traffic that used to go to the page you're deleting. Or, you may need to create one. This page should be in some way relevant to the old page.

2. Remove or update all links to the page that appear on your site. Visitors will find those broken links and get frustrated if you don't update them.

3. Do a backlink search using Google Webmaster Tools, by carrying out the following steps:

• Log in to Google Webmaster Tools.
• Click on the domain you're working with. You'll see the Dashboard, scroll down to the Links to your site section and click on the More button.
• Click on the number, located next to the page you're removing, and you'll see a list of the sites linking to that page.

4. Email everyone linking to that page letting them know that the page is moving, and ask them to update their link to point to the new page.

5. Set up a 301 redirect using the Path redirect module.

6. Test the 301 redirect.

Source : http://www.web-articles.info/e/a/title/Drupal-content-organization-and-search-engines/

Second article is :

Secondary metrics worth tracking

Analytics data is great at showing trends in your site's visitors. These trends may be useful for making certain decisions about your site but they're not necessarily the most important focus of your campaign.

Natural versus paid visitors: Be sure, when using analytics, that you're aware of whether you're viewing your natural or paid visitors. If you're not running pay-per-click advertising campaign then this is a moot point. If you know your conversion rate for paid traffic can be critical for the profitability of your campaign. Pay careful attention in Google Analytics because the default setting is to lump all traffic together into one report.

Exit pages: The last page that someone on your site sees before they leave. If it's not the 'Thank you for ordering' page then you should pay attention. If you're seeing a lot of people leaving on one particular page, chances are good that there is something wrong with it. Take a look. How can you make it better and more attractive? Do people need more options or less? How about an exit survey?

Bounce rate: Bounce rate is the percentage of people that enter your site, view the one page they came in on, and then leave. If you wrote a particularly interesting article, that's getting a lot of links, then it may just be that people are coming to read the article and then leaving. This is especially true for how-to articles like 'How to tie a necktie' or 'How to write a testimonial'.

People are there to find out something, and then they leave. Keep them around by offering related content. 'Two more ways to tie a necktie' might get them to stick around and read a bit more if that's your goal. Bounce rate might also be an indicator that your site is targeting the wrong crowd. Maybe you sell windows but people are searching for Microsoft Windows software. It's important to understand what terms are great and which ones are over-used for you to target.

Hits

Hits are just plain bad. You shouldn't use them because they are greatly misunderstood and can be so misleading. This is one of the easiest numbers to fudge simply add more graphics to your site's banner and your hits will move up. If you're performance-tuning your server then this might be a good metric but from a marketing standpoint, it just doesn't help. Fortunately, this stat has just about gone the way of the dodo. But, you'll still occasionally run into someone who will insist that hits is a good measure of the site. Run from that person, quickly!

Source : http://www.webworldarticles.com/e/a/title/Using-analytics-metrics-to-make-SEO-decisions/

Putting up a company would of course require a lot of things, to get straight to the point, you need a capital. To make money requires money as well. But of course, with the versatility the internet offers, there are many ways you could find that could help optimize the potential of your site or business in generating traffic.

While there are ways to jumpstart your traffic flows, many sites don’t have the resources that others have to generate more traffic for your site. Well, you don’t have to spend a cent; all you need is the proper mindset and a lot of eagerness. You also must have the drive and perseverance to do hard work and research to generate more traffic for your site.

How sweet it is to have more traffic for your site without spending a single cent. Now it’s a sure thing that many sites have articles that offer tips and guidelines in how to generate traffic using only free methods. Because it is possible, you don’t need to speed a single cent, it may take time, to say honestly, I’m not going to beat around the bush with you. You get better chances by paying for your advertisements, but at least you get a fighting chance with some of these free methods I’m about to tell you.

Take advantage of online forums and online communities. The great thing about forums and online communities is that you can target a certain group that fits the certain demographic that you are looking for. You can discuss about lots of things about the niche that you represent or offer. Another great advantage is that you know what you are getting into and you will be prepared.

With online communities and forums you can build a reputation for your company. Show them what you are made of and wow them with your range of expertise about the subject, with that you can build a reputation and build trust with the people in your expertise and knowledge.

You can also make use of newsletters. Provide people with a catalog of your products and interesting and entertaining articles. If you make it really interesting and entertaining, more people will sign up for your newsletter and recommend it to other people. The more people who signs up for your newsletter, the more people there will be that will go to your site increasing your traffic.

Another great idea is trading links with other sites. You don’t have to spend a cent. All you have to do is reach an agreement with another webmaster. With exchanging links, the efforts both sites do will benefit both sites. Every traffic that goes to the site could potentially click on the link of your site and visit your site as well. This works well especially when both sites feature the same niche.

Write articles that could pique the attention of people that have interest in your product. Try writing articles that will provide tips and guides to other aficionados. Writing articles that provide good service and knowledge to other people would provide the necessary mileage your traffic flow needs.

Many sites offer free submission and posting of your articles. When people find interest in your articles they have a good chance of following the track by finding out where the article originated. Include a link or a brief description of your company with the article and there’s a great probability that they will go to your site.

Write good content for your site. Many search engines track down the keywords and keyword phrases your site uses and how they are used. It is not a requirement that a content should be done by a professional content writer. You could do your on but you have to make content for your site that is entertaining as well as informational. It should provide certain requirements as well as great quality.
Generally, internet users use search engines to find what they are looking for. Search engines in return use keyword searching in aiding their search results. With the right keywords, you could get high rankings in search engine results without the costs.

All of these methods and more will drive more traffic to your site for free. All it takes is a bit of effort and extended man hours. Learn all you can about the methods depicted here and you will soon have a site with a great traffic flow without the usual costs that come with it.

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Fact number 1: Kids in high school are making thousands of dollars every month with Adsense.

Fact number 2: Housewives, retirees, mom and dads, who are just staying at home and have never made a dime on the internet have created full-time incomes by simply placing Adsense ads on their web site or blog.

These are just some of the “super Adsense earners”. You may have already heard about their story for they are among the few who are on their way to making millions worth of cash just by promoting Adsense sites.

Anyone, any age and gender can become money generating Adsense publishers as long as they what it takes. How does one go about this Internet advertising?

Writing articles for Adsense is the way to do it. Using the right keywords in your articles and having Google ads on a certain site has become the most profitable way of marketing that anybody can get into. No experience and level of education needed. If you are not using this strategy, or may not be aware of it in the first place, chances are you may be losing thousands of dollars worth of extra income and still do not know it yet.

This is one of the many reasons why writing original quality content articles is now the latest in marketing buzz. Content and links. When combined together becomes a really powerful tool to a successful web site and richer individuals. Many internet marketing professionals are already aware of the value of an original quality content and how using keywords can drive targeted traffic into their sites from the search engines.

So why don’t all these web site owners write and submit their own articles if that is what is important?

The simple and understandable answer is that it takes time to write articles, submit them and get targeted traffic to their websites. That is why they get the services of those who can spares sometime to write the articles that would cater to their site purpose but still turn out as a good quality and unique piece of work.

To get into the Adsense marketing business and start earning some good cash, ask yourself. Did you enjoy writing when you were in school? If you answer yes to this question, you already have an initial advantage over most internet marketing business owners that wants to make money online and doing it at home.

With the boom in the Adsense market comes the need for sites to want fresh, quality and original keyword rich content. This way, web site owners can have a steady supply of articles with the proper keywords that they relate to their site contents. The result of this is seen in the sites page rank when indexed by the search engines. Which, in turn, gets moreAdsense ads to show above, below or next to the article on their website with targeted traffic.

What do people have to do?

Write quality and original content, keyword or phrase rich articles with links to your website in the resource box. Then build a website or web page with targeted keyword or phrase rich original content for the targeted traffic that originates from the articles you wrote. Finally, you will have a Google Adsense ads that are targeted to your keyword or phrase rich original content site where visitors will get to visit when they come looking for information.

A win-win situation if you think more about it. A favor for persons looking for quality content and information. For the persons writing the original content articles. And the person with the quality original content rich website. Of course, the search engines and its advertisers are getting targeted traffic and sales but so what? As long as you are getting something in your favor, it does not really matter what the others are getting for themselves.

So who else wants to start earning money with Adsense. You. Everyone. Anybody. Internet marketing has many opportunities wide open for this people. Writing articles and using Adsense for your kind of internet marketing strategy is one sure way of getting a piece of that action and cash.

Better not be left behind the many making millions already.

Our modern age has become accustomed to regular improvements in information technology, says Slava Rotkin, but these advances do not come without a cost.

Take the laptop, for example. Its components, particularly its billions of semiconductor electronic circuits, are growing ever tinier while the instrument's power and capacity increase. But heat generated by electric current can cause the circuits to melt and the laptop hardware to fail.

Indeed, says Rotkin, an assistant professor of physics, a laptop in use can generate heat faster than an everyday hotplate and almost as fast as a small nuclear reactor.

Developing better methods to dissipate this heat has been listed as a "grand challenge" for modern electronics by the International Technology Roadmap for Semiconductors (ITRS) , a consortium of semiconductor manufacturers.

Rotkin and colleagues at IBM's T.J. Watson Research Center and at the Ioffe Institute in St. Petersburg, Russia, have developed a heat-dissipation method that cools carbon nanotube electronics by utilizing nonconventional radiation in a "near-field zone" just above the substrate, or surface, on which the nanotubes rest.

The new cooling method requires that the nanotubes' substrate be composed of a polar material such as silicon-dioxide (SiO2), says Rotkin. The method channels excess heat from the nanotubes into the substrate which, being much larger, can be more effectively cooled by the vents that push cool air through laptops.........

More computers discarded by consumers in the United States are getting a second life in developing countries than previously believed, as per a newly released study the most comprehensive ever done on the topic reported in ACS' semi-monthly journal Environmental Science & Technology The findings may ease growing concerns about environmental pollution with toxic metals that can result from dismantling and recycling computer components in developing countries.

In the study Ramzy Kahhat and Eric Williams focused on the situation in Peru, where Kahhat was born. They used a Peruvian government database that tracks importation of new and used computers and computing equipment. The scientists observed that at least 85 percent of computers imported into Peru are reused, rather than going directly into recycling.

The finding challenges the widespread belief that the trade in e-waste was mainly about dumping unusable junk or recycling components is inaccurate, at least for Peru. The U.S. is the source of up to 76 percent of used computers imported to Peru from 2003-2007, the scientists indicated. They note uncertainty on whether the same holds true for other, much larger countries like China and India.........

© psd


Sometime I think losing a laptop is almost as traumatic as losing a pet. You spend so much time and effort getting to know what it, trying new things. You waste hours of your life playing with it. It even follows you around.

Okay, so I might be pushing the analogy, but the truth is, most of us don"t have the money to get a new laptop every 6 months. We"d like to keep the one we have alive and running for as long as possible.

So here are a few useful little tips that might extend the life your computer. Don"t worry, you probably already know them, but reminders never hurt anyone:

1. Shut it Down: This may sound simple but many of us just close the lid, turn of the monitor or set it to sleep mode. Completely shutting your computer down will keep it from overheating and leaking memory. Think of your computer like your brain, it can"t function without a good night"s sleep.

2. Defrag!: Again, another simple "duh" moment. Defrag your computer. Most PCs will even let you set up a regular defrag schedule once a week. Cleaning up your files on a regular basis will also keep your computer functioning at optimal speed.

3. Keep it Clean: During your regularly scheduled defrag, go ahead and run a scan for viruses, spyware, malware, all that bad stuff you can pick on the internet. Find a good program to keep your PC"s health good.

4. Don"t Drop It: Look, be nice to your laptops. Keep them in safe places, don"t expose them to weird temperatures and be sure not to eat or drink near them if possible. Also pets. I lost a laptop a few years ago to a cat pouncing on and then hairballing all over my keys, it broke my screen and something gross seeped into the circuitry. Trust me, helping your computer and your pets avoid each other is a good idea.

These might not be the most enlightening tips, but they"ll go along way in keeping your computer chugging along for an extra year or so.

Do you have tips for adding an extra life to your laptop?

More and more webmasters have the recurring dilemma on how to increase the flow of traffic in the websites. During the past few years many methods that been developed to solve this predicament. While most of them would work there are those that would not make even a small impact.

One of the methods that have spawned many success stories in driving traffic into websites is viral marketing. Viral marketing makes use of the tendency of a person to share something to find informative, entertaining or amazing.

Many companies bank on this behavior to spread their products and increase the popularity of their company or their website. Viral marketing makes use of many mediums in enticing this behavior. It might be in the form of an interesting story, an addicting flash game, an amusing video and many others that may catch a person’s fancy.

This ingenious form of marketing is typically low cost and is a wonderful tool for any company to utilize. The benefit greatly overshadows the cost or efforts to initialize this marketing scheme. Any website would greatly benefit that viral marketing.

Tell A Friend Script

One of the easiest methods in viral marketing is using a tell a friend script. This is a simple programming script that you can attach to the programming of your website. Generally, tell a friends script are installed in pages where a media is placed so that a person can easily send the media to any of his friends or his family members.

The basic concept of a tell a friend script is a script wherein a person may input his name, e-mail address, the recipient’s e-mail address and send the media to the intended recipient much like an e-mail with an attachment. As the recipient receives the e-mail he wouldn’t think of the mail a spam mail because he would see the sender’s name as someone he or she knows and trust.

Tell a friend script eliminates greatly the chances of being blocked because they use the information inputted by the sender. This allows for wider spreading of this marketing method. It can be quite sneaky but it is very effective.

With the e-mail sent and opened the sent media will either be read, viewed or played. Also along with the mail would be a brief description of the company or site that sponsors the media sent. This allows for the introduction of either the site, company name or its products. The along with it is another tell a friend script.


Then the process begins again. As more people use the tell a friend script, more and more people will know of the existence of the sponsoring company or site. People who read the ads inside the mail who liked what they see would go and click on the link and visit the site. This drives traffic into the site resulting to great number of potential customers.

Tell A Friend Script Availability

A tell a friend script is very simple and does not require a complicated method of programming. In fact, you can copy paste a script and simply put it on an intended page. Finding one is even simpler. All you have to do is go to a search engine and type in the search box “tell a friend script” then press enter or click go.

In the search results page you will see many links that will direct you to a site where you can get a tell a friend script. It would just be a simple matter of looking and searching for the script and copying it to your intended web page.

With a tell a friend script viral marketing strategy you can drive traffic into your site which could potentially spell profits. This is a simple harmless script that offers great benefits for low cost paired with great creativity and foresight.

It is imperative that you have patience in using a tell a friend script. If your chosen media doesn’t get the mileage that is expected of it, it may take some time before it gets spread or shared. But surely many people will see your ads and there is great probability that they will visit your site increasing your traffic flow.